How far can you go on a litre of fuel?

When I first arrived in Canada about ten years ago, the attention to fuel economy in car advertisements and show rooms was, if you’ll pardon the pun, taking a back seat. While you still can’t find an “energy star car” listed in the program of that name, EnerGuide labels have been placed on all new passenger cars, light-duty vans, pickup trucks and special purpose vehicles. The label shows the city and highway fuel consumption ratings and an estimated annual fuel cost for that particular vehicle. If you are in the market for some new wheels, using this information will help you to compare the fuel efficiency of different vehicles.

Another way to help choose a new vehicle is to check out the annual ecoENERGY for Vehicles Awards. These are presented each year by Natural Resources Canada’s Office of Energy Efficiency for the most fuel-efficient vehicles sold in Canada.

Driving fuel efficient behaviours

Whatever your vehicle of choice, you can influence your fuel consumption (and therefore your running costs) and vehicle emissions by making simple changes to when you choose to drive and how you drive-the speed you travel, how aggressively you use the brakes and accelerator amongst other things.

Since 2007, Shell has been learning more about drivers’ attitudes to fuel efficiency and to help drivers get the most out of every drop of fuel as part of its Shell FuelSave Challenge. Perhaps surprisingly, research carried out in 2010 with 3,300 drivers across Europe and Asia, showed that half of drivers interviewed were not taking action to save fuel.

Global Shell FuelSave Day

To help counter that, the Global Shell FuelSave Day took place on October 15, 2011 across ten cities in Europe and Asia. A new Guinness World Record for the largest fuel efficiency lesson was set when 3,000 drivers were provided interactive demonstrations and training led by the world’s most fuel-efficient couple Helen and John Taylor and other celebrity ambassadors and Shell scientists.

Smarter Drivers Challenge (Toronto, Oct 28/29)

Helen and John Taylor will be in Toronto on October 28/29th at Evergreen Brick Works to give a driver from each of the Energy Diet Challenge families in-car lessons to help them become more fuel efficient. More on how that goes later, but to help you get more kilometers out of every litre of fuel, follow these easy tips from Canada’s Auto$mart Thinking program and check out Shell’s Smarter Mobility program to find out more on ways to help move the world’s growing number of people and goods efficiently.